Market intelligence across North Carolina to help enterprises of all sizes know more.
Our specialized market intelligence research is designed to meet the needs of a wide range of industry, government, educational and nonprofit consumers across North Carolina and its key markets. Our exclusive research offerings directly address questions facing decision makers in many fields.
Business confidence
How optimistic (or not) are other business leaders in our regional economic environment? As operators who face customers, prospects, vendors, suppliers and investors on a daily basis, how optimistic do they feel about growth, hiring and investment prospects?
Consumer sentiment
Consumer sentiment informs a range of critical business decisions, from tailoring marketing strategies to improve product offerings to better meet consumer needs. Knowing whether consumers are feeling more confident, or beginning to tighten their belts, has a significant impact on how any organization prepares to respond.
Demand forecasting
Anticipating consumer demand, as well as their price sensitivity, can be extremely relevant for firms facing investment decisions, product choices, or pricing strategy.
Labor market health
Are firms planning on hiring up, or shedding headcount? Are in-demand workers looking ahead to move employers, or are they in entrenchment mode? How are compensation demands responding? These are all critical questions that firms in all sectors face that can only be answered with data.